Allusions in Invisible Man - 1591 Words

Allusions in Invisible Man Invisible Man, written with ingenuity by Ralph Waldo Ellison, is a masterpiece by itself, but it also intertwines into every page one or more allusions to previously written masterpieces. Whether intentionally or unintentionally, and whether it was Ellison who incorporated the works into his own or others who incorporated his work into their own, it makes for a brilliant piece of literature. Ellison defines the character of the Invisible Man through literary, Biblical, and historical allusions. In the Prologue, the narrator writes, Call me Jack-the-Bear, for I am in hibernation (6). . Although vague, this reference to Jack indicates all the Jacks in the fairy tales (Jack and the Beanstalk, Jack and Jill,†¦show more content†¦This was a very important speech because it moved many in the audience to tears and put the narrator it a state of emotional shock because of the wisdom that this man portrayed. At the end of the speech the Invisible Man sees that Reverend Barbee is blind. In Homers classics, blindness is not necessarily seen as a disability, but as a sign of deeper wisdom. Although this man cannot literally see objects, he sees many things that others do not see. He possesses a deeper wisdom of what is important and what is not. The Invisible Man in right in looking up to this man. Later in the book, when Brother Jacks glass eye is revealed, the narrator can see that his blindness does not imply wisdom. Although he was blind in one eye, his sneaky way of hiding it, and then revealing it in a crude manner show that his wisdom is no more than skin deep. On page 180 the Invisible Man notices a copy of Totem and Taboo, an investigative study by Sigmund Freud discusses sexuality and incest and its validity and necessity in life. The fact that Sigmund Freud was an important figure in theories of mental development is relevant in the scene that follows. The Invisible Man acts as a psychologist in a way. He listens unwillingly to his patient vent his resentment towards his father. Also, sexuality relates to the previous scene with Trueblood as well as the narrators subsequent conflicts with his own sexuality. Later in the book the Invisible ManShow MoreRelatedInvisible Man By Ralph Ellison1694 Words   |  7 Pagesof African Americans who were affected by the Great Depression and cho se to migrate North. In Ralph Ellison’s bildungsroman, Invisible Man, Ellison explores what black identity is in a post-Civil War, post-Great Depression society. Similar to Ellison and his life, the protagonist, Invisible Man, finds himself in New York in search of a job and his purpose in society. Invisible Man’s confusion about his place in society is due to America’s want for a monolithic African American narrative.Liberty PaintsRead MoreAnalysis Of The Book Invisible Lakes 1152 Words   |  5 Pagesalways steals the spotlight but the manner in which ideas are conveyed holds equal weight. Invisible Cities avoids the traditional template of a logical or chronologically organized narrative. My essay Invisible Lakes is a vain attempt to mimic the novel’s eclectic organization. Italio Calvino utilizes a kaleidoscopic, narrow point of view to describe Venice in Invisible Cities, just as I do in my essay Invisible Lakes, both to achieve the goals of alludi ng to larger themes, developing more palpableRead MoreBiblical And Mythological Allusions Of Moby Dick851 Words   |  4 PagesMoby-Dick is Herman Melville’s masterpiece, a purposeful novel that acts both as a documentary of a sea voyage but also a philosophical allusion on life as a whole. Moby-Dick is far beyond its time in reference to its use of allusion within its text. In this novel, Herman Melville frequently uses biblical and mythological allusions. With these strategic allusions, the reader is able to begin to understand the topics of discussion within the book and is also exposed to the wisdom and potential knowledgeRead MoreAnalysis Of The Poem The Conqueror Worm 799 Words   |  4 PagesThrough biblical allusions and the metaphor of the worm, there is a prominent theme of death. The reference to a real play is shown as five stanzas in the poem parallel five acts in an average play. Death overcoming all is the central theme of this poem. The Conqueror Worm represents mortality and how at the end, even if you survive madness, sin, and horror, you will succumb to death. The worm could be interpreted as an anti-hero that consumes men into unknown depths. Biblical allusion is another familiarRead MoreThe Issue of Identity Formation Depicted in Ralph Ellisons Novel, Invisible Man966 Words   |  4 PagesAll of us go though a period of discovery of our identities. The novel Invisible Man, by Ralph Ellison, addresses the issue of identity formation by following the efforts of an invisible man in search of his identity. He considers himself to be â€Å"invisible† because people refuse to see him for his individuality and intelligence..The narrator in the novel Invisible Man is invisible to others and to himself because of effects of racism and the expectations of others. This is supported in significantRead MoreMelvilles Character Analysis1205 Words   |  5 PagesPierre. However, in Redburn: His First Voyage and The Confidence-Man: His Masquerade, Urbanczyk points out that he specifically comments on Milton s Satan, with the two books displaying conflicting opinions. Wellingborough Redburn believes the Miltonic Satan is not ori ginal because â€Å"he is not a genuine being, but something altered from a genuine original†(Melville qtd. in 281). On the other hand, the narrator of The Confidence-Man claims that the reason the Satan character holds such literary meritRead MoreInvisible Man By Ralph Ellison1366 Words   |  6 Pagesprotection, ending in a solitary blood stained fighter left standing, amidst unbridled carnage. The titular narrator of Ralph Ellison s novel Invisible Man, is no stranger to those experiences. In the beginning, he is forced to fight several other black boxers for the amusement of many heckling, white spectators. Through the imaginative use of objects, symbols, allusions, and the actions, thoughts, and purposes of the spectators, pugilists and risquà © entertainment, Ellison seeks to express a powerfulRead MoreExplication Of The s Story Presentation, A Fellow Classmate Of Mine Claimed That Invisible 1701 Words   |  7 PagesRational Investigations Of Truths In â€Å"The Significance Of Allusions In Trueblood’s Story† presentation, a fellow classmate of mine claimed that Invisible was an Existentialist, and not to offend but frankly in my mind that was so wrong. There is no way to prove that Invisible was a practicing Existentialist. While I agree that Invisible is searching for himself and there are several overarching Existentialist themes present in the novel, I do not believe that you can call him an ExistentialistRead MoreLong Division, The Ideal Man Essay1456 Words   |  6 PagesRalph Ellison’s novel Invisible Man explores the intersections of race and power, where this seemingly ideal black male is one that can outwit the white men. In Kiese Laymon’s novel Long Division, the ideal man is one that can survive white oppression by not coinciding with racial stereotypes. Although these novels introduce the same idea of the us-versus-them mentality, both have vastly differently interpretations on it and ways of fulfilling it. Dr. Bledsoe berating Invisible about not lying to MrRead MoreMy Understanding Of A Portrait Of The Artist As A Young Man By James Joyce1029 Words   |  5 Pagesby reading How to Read Literature Like a Professor by Thomas Foster. There are different stages of comprehension. Authors and readers utilize both experiences and prior knowledge quite often. My understanding of A Portrait of the Artist as a Young Man By James Joyce was vastly impacted after reading Foster’s book. Instead of just reading the novel, I dove deeper into the text. Originally I might have just said the novel was simply a sort of biography. Instead I would consider it a search of identity

William Shakespeares Hamlet - 2581 Words

Violence and evil played a huge role in Hamlet, which begins with his mother, Gertrude. At first glance, the Queen seems to be just another innocent bystander who expresses her grief at the loss of the King, but as the play develops, and Hamlet is filled in on the details of the Queen’s treachery, the depiction of Gertrude changes dramatically. Though Gertrude does not come out directly and kill the King of Denmark, her role in the death of the King of Denmark drives a huge wedge right between her pure innocence and her unequivocal betrayal. Hamlet believes at first that Claudius is the sole assassinator of his Father. Later, through the Ghost of the King of Denmark, Hamlet comes to understand the role of his own Mother in the treachery. In other words, her infidelity of marriage to the King is a direct consequence of her having fallen in love with Claudius, the King’s brother. Another aspect of Gertrude is that there is some doubt that when she begs of Hamlet in the Th ird Act to remember her as his Mother, whether she is acting the role of Mother or as an aid to Claudius. (Stone, 71) Recent studies question whether or not Gertrude is supposed to be understood as a Queen Mother or taking on the role of an androgynous character, which is neither male nor female. (Stone) Despite the vast amount of evidence stating that Gertrude was a co-conspirator to the death of the King, some modern scholars choose to paint a compassionate picture of Gertrude. (Smith, 194) They choose toShow MoreRelatedWilliam Shakespeares Hamlet981 Words   |  4 PagesWilliam Shakespeare is a historic writer that is well known and wrote many plays in his lifetime. In most of his plays, if not all, he has incorporated hidden meanings and messages. The majority of his hidden meanings are controversial topics of his time period. In Shakespeare’s play, Hamlet, the controversial topic that is throughout the play is religion and the afterlife. Afterlife plays a big role in Ha mlet and is discussed throughout the play. Multiple authors have written on the topic of afterlifeRead MoreWilliam Shakespeares Hamlet964 Words   |  4 Pagesunsatisfactory situation. In William Shakespeares Hamlet, a characters inability to overcome their weakness due to it being emphasized by their unfortunate circumstance results in their tragic downfall. This is illustrated through Hamlets over thinking, Claudiuss ambition, and Gertrudes naive persona. Hamlets character is one that is very thoughtful and conscious, however some view these qualities as procrastination and over thinking. Even Hamlet himself acknowledges this inRead MoreWilliam Shakespeares Hamlet745 Words   |  3 PagesIn William Shakespeare’s Hamlet, Hamlet is a unique character due to his unpredictability. He is attempting to discover the truth in a way that no other character of Shakespeare’s has done. We find Hamlet in a state of deep melancholy due to the death of his father, as well as the very sudden and lewd marriage of his uncle and his mother. Hamlet is inspired by the player giving the speech about Hecuba witnessing the massacre of her husband, Priam. He goes off on his own, and he is bewilderedRead MoreWilliam Shakespeares Hamlet1482 Words   |  6 PagesIn one of William Shakespeare’s most notorious plays, Hamlet, Shakespeare uses multiple scenes filled with drama to add a certain extreme dimension to the play. In a story filled with drama, such as Hamlet, an author attempts to use intense dialogue and actions in order to invoke personal emotions and feelings in the hearts of the audience. Shakespeare attempted to have the audience feel the pain that Hamlet experienced, sense the feelings of revenge that were deep in the heart of the prince, andRead MoreWilliam Shakespeares Hamlet1308 Words   |  6 PagesWilliam Shakespeare’s play, Hamlet, has deep meaning and sorrow to its story. It has one of the most famous soliloquies ever to be written in theater art, â€Å"To be, or not to be.† At first, reading Shakespeare’s writing seems difficult to understand and be interested in, but as the reader reads on and digs into the roots of the play, it truly grabs the reader’s attention and makes him/her want to know more of the thoughts behind Hamlet. Thus, the story of Hamlet begins and his personality shows throughoutRead MoreWilliam Shakespeares Hamlet 2214 Words   |   9 PagesMadness within: Bipolar William Shakespeare had the uncanny ability to read people then put into words how individuals reacted with one another. His most known playwright is â€Å"Hamlet†. Hamlet leads the opening of the play with grandeur; but, when his father’s ghost of comes to visit him telling of Hamlet’s uncle Claudius killed him. Hamlet schemes a plan pursuing revenge. Hamlet demonstrates depression exceptionally, in the presence of his mother and Uncle Claudius. Shakespeare’s character likely labeledRead MoreWilliam Shakespeares Hamlet Essay751 Words   |  4 PagesWilliam Shakespeares Hamlet Hamlet might well claim to be Shakespeares most famous play because of its language and the charm of its central character. Shakespeare wrote some thirty-eight plays. Taken individuallyRead More William Shakespeares Hamlet Essay1277 Words   |  6 PagesWilliam Shakespeares Hamlet Hamlet has been praised and revered for centuries as one of William Shakespeares best known and most popular tragedies. Based on its popularity, critics alike have taken various viewpoints and theories in order to explain Hamlets actions throughout the play. The psychoanalytic point of view is one of the most famous positions taken on Hamlet.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Psychoanalytic criticism is a type of literary criticism that analyzes and classifies many of the forms ofRead MoreWilliam Shakespeares Hamlet1172 Words   |  5 PagesHamlet is a complex story that uses many literary devices to help develop the characters in Hamlet. One dominant device is irony. The main plot of the story revolves around irony. Hamlet is a witty character and loves to use irony. Hamlet’s use of irony displays how he insults people, discovers useful information, and reveals his true character. The use of irony in this story helps to add depth to each character, which is why Hamlet is one of Shakespeare’s most complex stories. There are three typesRead MoreWilliam Shakespeares Hamlet Essay2474 Words   |  10 PagesWilliam Shakespeares Hamlet When first introduced to Hamlet he is a character full of pain and confusion, still mourning his father’s death, ‘But two months dead-nay, not so much, not two’.[1] The punctuation here highlights Hamlet’s anguish. Significantly, Hamlet is already portrayed as a misfit, as no one else within the court but Hamlet is wearing mourning clothes; in Shakespeare’s time it would have been worn for at least a year following the death of a king.

As Good as It Gets Summary Free Essays

As Good As It Gets, a movie about a man with obsessive-compulsive disorder (OCD), has many interesting aspects to an abnormal psychology student. â€Å"Obsessive-compulsive disorder is an anxiety disorder in which people have unwanted and repeated thoughts, feelings, ideas, sensations (obsessions), or behaviors that make them feel driven to do something (compulsions). † (Berger, 2012) There have been several unproven propositions as to what causes OCD including head injuries and infections. We will write a custom essay sample on As Good as It Gets Summary or any similar topic only for you Order Now Those who have obsessive-compulsive disorder have been know to obtain certain signs and symptoms. This including excessive counting, disturbance from germs, excessive validity checking of actions such as turning off the stove, and of course obsessions and compulsions that result in major distress of their life. (Berger) In the movie, As Good As It Gets, Melvin experiences all the above symptoms in addition to many more. Not only did Melvin turn the lock on the door five plus times every time he came in the door, he also flipped the light switch five plus times. As far as Melvin’s fear of germs, he was not at all fond of being touched by anyone and also did not trust to use silverware in restaurants. He would bring packaged plastic ware to use. When Melvin would wash his hands, he would use only hot water and only use a bar of soap for about 5 to 10 seconds. He would then throw the bar of soap away and retrieve a new one from his overly stocked medicine cabinet. His home was untouchably organized and he for the majority of the movie he wouldn’t allow anyone other than himself to enter his home. Melvin did not take being interrupted lightly, especially while working. He has no tolerance for people and didn’t hide that aspect in any way. He said what was on his mind without hesitation or worry of upsetting anyone or hurting his or her feelings. Melvin ate at the same restaurant at the same time every day. He would then sit at the exact same table and demand to have the same waitress. If someone happened to be sitting at â€Å"his† table, he would, without a second thought, speak rudely to them until they left. He would position his plastic ware very specifically and had no patience towards the restaurant employees. Some other obsessions/compulsions Melvin faced were that he avoided stepping on any cracks in his path including brick walkways and also while putting on his shoes he would tap each side of his shoes with each foot before putting them on. It’s hard to say how Melvin â€Å"dealt with† his disorder. It was clear that he avoided socializing with those around him assuming because he did not want them to throw off his routine of interfere with his life and how he lived it. It could be that this is how he dealt with OCD. Another possibility is that he simply followed his day-to-day routine to avoid change and that’s what made his life easier. In fact, this is a major possibility as Melvin was receiving therapy but could not remain persistent in his appointments due to the fact that his therapy appointments messed up his daily routine. Melvin seemed to get by on the simple aspect of seeing his waitress everyday at the restaurant. Towards the end of the movie when Melvin had other people in his apartment it seemed to have set something off in him that caused him to act differently. An example being: when he forgot to lock the door when he brought someone else into his apartment. When he went to leave his apartment and noticed he had forgotten to lock the door, he was shocked. OCD has been linked biologically to â€Å"abnormal functioning by specific regions of the brain. † (Comer, 2013) The orbitofrontal cortex and the caudate nuclei are part of a brain circuit that takes sensory information beginning in the orbitofrontal cortex and where simple impulses derive and those impulses are sent to the caudate nuclei where they are filtered by importance (based on how powerful the impulse is). If the impulses seem to be â€Å"important† they are sent to the thalamus to be acted upon. (Comer) It is obvious that if the filter (the caudate nuclei) is not functioning properly then unnecessary impulses will be sent to the thalamus for further thinking and unnecessary actions will be made. Some antidepressant medications that increase serotonin activity have been found to improve cases of OCD. (Comer) People who develop OCD have been known to blame themselves for their compulsions, obsessions, and antagonizing thoughts. They have anxiety caused by thinking something bad will happen if they don’t perform these actions. People with OCD also experience depression brought on by the constant thoughts and needing perfection. One form of treatment for this cognitive problem would be to attempt to neutralize the thoughts. Neutralizing is â€Å"a person’s attempt to eliminate unwanted thoughts by thinking or behaving in ways that put matters right internally, making up for the unacceptable thoughts. (Comer) Obsessive-compulsive disorder is a very common anxiety disorder, which causes people to have repetitive unwanted thoughts and actions. It varies in its severity but in most cases it is treatable. The most popular forms and most effective forms of treatment are medication and therapy. There are many theories on causal factors but none to be proven yet. References Berger, F. K. (2012, March 03). Obsessive-compulsive disorder. Retrieved from www. ncbi. nlm. nih. gov Comer, R. J. (2013). Abnormal psychology. (8th ed. ). New York, NY: Worth Publishers How to cite As Good as It Gets Summary, Essay examples

Dominoes vs. Pizza Hut free essay sample

Dominos and Pizza Hut, the two big US fast food chains entered India in 1996. Each claimed it had the original recipe as the Italians first wrote it and was trying desperately to create brand loyalty. Dominos and Pizza Hut tried to grab as large a slice of the pizza pie as possible. Dominos and Pizza Hut expanded their market ever since they entered India. Dominos had grown from one outlet in 1996, to over 500 outlets in April 2012. Pizza Hut too, which began with just a single outlet in 1996 has over 200 outlets in 2012. Dominos entered India in 1996 through a franchise agreement with Vam Bhartia Corp. The first outlet was opened in Delhi. With the overwhelming success of the first outlet, the company opened another outlet in Delhi. We will write a custom essay sample on Dominoes vs. Pizza Hut or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page By 2000, Dominos had a presence in all the major cities and towns in India. Pizza Hut entered India in June 1996 with its first outlet in Delhi. Positioning to customer needs When Dominos entered the Indian market, the concept of home delivery was still in its nascent stages. It existed only in some major cities and was restricted to delivery by the friendly neighbourhood fast food outlets. Eating out at branded restaurants was more prevalent. To penetrate the Indian market, Dominos introduced an integrated home delivery system from a network of company outlets within 30 minutes of the order being placed. However, Dominos was not the trendsetter so far as home delivery was concerned. Delhi based fast food chain; Nirulas was the first to start free home delivery in 1994. But where Dominos stole the market was its efficient delivery record. GouthamAdvani, Chief of Marketing, Dominos Pizza India, said, What really worked its way into the Indian mind set was the promised thirty minute delivery. Dominos also offered compensation: Rs. 30/- off the price tag, if there was a delay in delivery. For the first 4 years in India, Dominos concentrated on its Delivery act. For its delivery promise to work, Dominos followed an 11-minute schedule: one minute for taking down the order, one minute for Pizza-making, six minutes oven-time, and three minutes for packing, sealing and exit. Pizza Hut, on the other hand, laid more emphasis on its restaurant dining experience. It positioned itself as a family restaurant and also concentrated on wooing kids. Its delivery service was not time-bound. A company official said, The Pizza making process takes about 20 minutes and since we dont usually deliver to places which are beyond the reachable-in-half-an-hour distance, customers can expect home delivery within 45 minutes. Moreover, analysts felt that Pizza was something that just was not meant to be delivered. Said Vivek Sure, Projects Manager, Pizza Express, If you dont eat pizza fresh, it turns cold and soggy. However, Dominos seemed to have overcome this problem through its delivery pack called Dominos Heatwave. Localizing the Menu Since its entry into India, Dominos introduced nine new toppings for Pizzas to cater to the local tastes. Different flavours were introduced in different parts of India. Advani said, The Indian palate is very definitive people are extremely finicky and choosy, not too willing to experiment. Food tastes vary from region to region. To capture the market, we had to localize flavours. Thus, Deluxe Chicken with Mustard Sauce and Sardines were confined to the East, Mutton Ghongura and Chicken Chettinad to the South and Chicken Pudina to Mumbai. Butter chicken, MakhaniPaneer and the ChatpataChana Masala were confined to the North. Very soon, Pizza Hut followed Dominos and offered customized Spicy Paneer and Chicken Tikka toppings. Apart from this, it also opened a 100% vegetarian restaurant at Ahmedabad, a one-of-its-kind worldwide. The restaurant also offered a special Jain menu, which did not have a single root-based ingredient to fit in with the food habits of Jains. Another city-specific adaptation of its menu by Pizza Hut was the restaurant in Hyderabad, (Andhra Pradesh) which offered Halal meat and chicken only with no beef and pork products in the menu. MARKETING MIX 1. PRODUCTS PIZZA HUT a. Product differentiation: Worldwide and in India pizza hut has come to become synonymous with the â€Å"best pizza’s under one roof†. this is because at pizza hut the belief is that every pizza has its own magic thus making it a destination product which everyone seeks. it is this belief that has ignited the passion to create , innovate and serve the finest product the industry has to offer while setting standards for others to strive to replicate. Pizza hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. A critical factor in pizza hut’s success has been its unique dining experience. Crew members at pizza hut strive each day to provide ‘customer mania’ the kind of service that ensures that every visit of the customer is a memorable one. b. Pizza Features: Pizza hut has many unique features of their product due to which it attracts the customers. The product is classified into non-durable goods as it is a food item. Pizza hut differentiates itself with its competitors with respect to their wide range of offerings (menu items) one can find besides pizzas, range of pasta’s appetizers, cakes deserts etc. There are a large number of items to choose from. Some of the items are: * Pizza’s * Pasta and salads * Appetizers * Deserts * Beverages c. Mass Customisation: The main advantage of customisation is that one can customize his/her own pizza by selecting the bread and loading it with his/her choice of toppings. This creates variety in the customers mind and thus one can enjoy whatever he/she can imagine pizza hut can offer. The most unique feature is that there is ‘pan 4 all’ scheme where one can select 4 different types of vegetarian/no-vegetarian combination of pizza. This is a unique way of offering as there are many customers who come in groups where someone in the group may have different preferences. d. Conformance quality Pizza Hut products have high conformance quality all the products produced are identical and meet the promised specifications. e. Style Pizza is delivered in hot pans and served in style. The toppings are also dressed in a good fashion thus having ‘food in style ‘defines pizza hut experience. f. Service Differentiation * Dining: Once one enters a restaurant immediately the attendants initiates the ordering process by providing the menu. All associates are well trained in English and can take order from any type of customer. Pizza hut’s style of delivering the pizza is quite an experience. The restaurant is aesthetically designed. All the staff members are uniquely dressed, managers dressed specially. Also the tables and menus are all placed in a good manner. All orders placed are served within 15-20 minutes. * Delivery and takeaway:They have the concept of hot-dot in case of delivery, which means that the package is guaranteed to be delivered hot. There is a dot on the cardboard box that serves as a checking point as to whether the hot-dot status has been met or not. Also they place a tripod on top of the pizza at the centre so that the ceiling does not touch the toppings. DOMINOS a. Product Differentiation Domino’s pizza India has maintained its position in the market with its constant product innovation and maintenance of stringent service standards. More importantly it has established a reputation for being a home delivery specialist capable of delivering it’s pizza’s within 30 minutes to its community of loyal customers from its entire chain of stores around the country. Dominoes vs. Pizza Hut free essay sample To penetrate the Indian market, Dominos introduced an integrated home delivery system from a network of company outlets within 30 minutes of the order being placed. However, Dominos was not the trendsetter so far as home delivery was concerned. Delhi based fast food chain; Nirulas was the first to start free home delivery in 1994. But where Dominos stole the market was its efficient delivery record. GouthamAdvani, Chief of Marketing, Dominos Pizza India, said, What really worked its way into the Indian mind set was the promised thirty minute delivery. Dominos also offered compensation: Rs. 30/- off the price tag, if there was a delay in delivery. For the first 4 years in India, Dominos concentrated on its Delivery act. For its delivery promise to work, Dominos followed an 11-minute schedule: one minute for taking down the order, one minute for Pizza-making, six minutes oven-time, and three minutes for packing, sealing and exit. We will write a custom essay sample on Dominoes vs. Pizza Hut or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Pizza Hut, on the other hand, laid more emphasis on its restaurant dining experience. It positioned itself as a family restaurant and also concentrated on wooing kids. Its delivery service was not time-bound. A company official said, The Pizza making process takes about 20 minutes and since we dont usually deliver to places which are beyond the reachable-in-half-an-hour distance, customers can expect home delivery within 45 minutes. Moreover, analysts felt that Pizza was something that just was not meant to be delivered. Said Vivek Sure, Projects Manager, Pizza Express, If you dont eat pizza fresh, it turns cold and soggy. However, Dominos seemed to have overcome this problem through its delivery pack called Dominos Heatwave. Localizing the Menu Since its entry into India, Dominos introduced nine new toppings for Pizzas to cater to the local tastes. Different flavours were introduced in different parts of India. Advani said, The Indian palate is very definitive people are extremely finicky and choosy, not too willing to experiment. Food tastes vary from region to region. To capture the market, we had to localize flavours. Thus, Deluxe Chicken with Mustard Sauce and Sardines were confined to the East, Mutton Ghongura and Chicken Chettinad to the South and Chicken Pudina to Mumbai. Butter chicken, MakhaniPaneer and the ChatpataChana Masala were confined to the North. Very soon, Pizza Hut followed Dominos and offered customized Spicy Paneer and Chicken Tikka toppings. Apart from this, it also opened a 100% vegetarian restaurant at Ahmedabad, a one-of-its-kind worldwide. The restaurant also offered a special Jain menu, which did not have a single root-based ingredient to fit in with the food habits of Jains. Another city-specific adaptation of its menu by Pizza Hut was the restaurant in Hyderabad, (Andhra Pradesh) which offered Halal meat and chicken only with no beef and pork products in the menu. Worldwide and in India pizza hut has come to become synonymous with the â€Å"best pizza’s under one roof†. this is because at pizza hut the belief is that every pizza has its own magic thus making it a destination product which everyone seeks. it is this belief that has ignited the passion to create , innovate and serve the finest product the industry has to offer while setting standards for others to strive to replicate. Pizza hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. A critical factor in pizza hut’s success has been its unique dining experience. Crew members at pizza hut strive each day to provide ‘customer mania’ the kind of service that ensures that every visit of the customer is a memorable one. b. Pizza Features: Pizza hut has many unique features of their product due to which it attracts the customers. The product is classified into non-durable goods as it is a food item. Pizza hut differentiates itself with its competitors with respect to their wide range of offerings (menu items) one can find besides pizzas, range of pasta’s appetizers, cakes deserts etc. There are a large number of items to choose from. Some of the items are: * Pizza’s * Pasta and salads * Appetizers * Deserts * Beverages c. Mass Customisation: The main advantage of customisation is that one can customize his/her own pizza by selecting the bread and loading it with his/her choice of toppings. This creates variety in the customers mind and thus one can enjoy whatever he/she can imagine pizza hut can offer. The most unique feature is that there is ‘pan 4 all’ scheme where one can select 4 different types of vegetarian/no-vegetarian combination of pizza. This is a unique way of offering as there are many customers who come in groups where someone in the group may have different preferences. d. Conformance quality Pizza Hut products have high conformance quality all the products produced are identical and meet the promised specifications. e. Style Pizza is delivered in hot pans and served in style. The toppings are also dressed in a good fashion thus having ‘food in style ‘defines pizza hut experience. f. Service Differentiation * Dining: Once one enters a restaurant immediately the attendants initiates the ordering process by providing the menu. All associates are well trained in English and can take order from any type of customer. Pizza hut’s style of delivering the pizza is quite an experience. The restaurant is aesthetically designed. All the staff members are uniquely dressed, managers dressed specially. Also the tables and menus are all placed in a good manner. All orders placed are served within 15-20 minutes. * Delivery and takeaway:They have the concept of hot-dot in case of delivery, which means that the package is guaranteed to be delivered hot. There is a dot on the cardboard box that serves as a checking point as to whether the hot-dot status has been met or not. Also they place a tripod on top of the pizza at the centre so that the ceiling does not touch the toppings. DOMINOS a. Product Differentiation Domino’s pizza India has maintained its position in the market with its constant product innovation and maintenance of stringent service standards. More importantly it has established a reputation for being a home delivery specialist capable of delivering it’s pizza’s within 30 minutes to its community of loyal customers from its entire chain of stores around the country. As the name suggests ‘the pizza delivery experts’ customers can order their pizza’s by calling their hotline. Domino’s believes strongly in the strategy of ‘ think local and act regional’ . Thus time and again Domino’s has been innovating toppings suitable to the taste buds of the local population and these have been very well accepted by the Indian market. Also they have their promotional campaign ‘ hungry kya ? ’ which means call up Domino’s at any time of the day 24/7 whenever you are hungry and have the food in 30 minutes. b. Pizza Features

Red Lobster company Case study

Executive Summary This is a case study report regarding Red Lobster, which is a company that deals in food products. The paper looks into the marketing functions of the company. It analyses the development of marketing strategies implemented by the company in the decade starting 2000.Advertising We will write a custom report sample on Red Lobster company Case study specifically for you for only $16.05 $11/page Learn More The assesses the market positioning activities that the company has been doing and the effect that it has had on the growth in customers and the company image as viewed by the customers. The market positioning changes have taken place under different marketing leadership plans. Therefore, these plans are discussed in the paper and a view given on whether they have been efficient or not. Lastly, the paper assesses the benefits of focusing on experiential and why this is important for Red Lobster. Introduction Marketing is important for bu siness firms. Most business firms that have attained quick development and expansion have had good marketing practices. Without proper marketing management, it becomes challenging to sell the products of a company which means that the company operations will be paralysed. Lack of sales means no income for the company and thus the company cannot sustain operations when there are no finances to do so. Therefore, marketing lies at the centre of the company operations (Groucutt, Forsyth and Leadley, 2004). Red Lobster is one of the companies that have undergone a lot of transformations all in the name of improving marketing. Red lobster is a United States based company that deals in foodstuff. The company has been in operation for over 40 years. It operates in the form of casual full-service dining chain stores. Therefore, this paper discuses various changes in the company, which have aimed at improving the company’s services and attracting more customers (Lamb, 2012). Change of Positioning Since its establishment, the company’s main goal has been the provision of affordable seafood to the Americans. However, in the recent times, the company has changed the management. The new management has been developing on its value position and incorporating freshness in its mission. Fairness has thus been incorporated into the position of the company.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Affordability only did not auger well with the customers of the company as they associated the position with low quality. The new position, which includes freshness, is being implemented without adjustment in prices as this could affect the customers. There has been an increase in price promotions. The new management has been working on winning a significant number of customers by way of diversifying the service to customers in a remodelling exercise (Bell and Riis, 2010). The growth of the Red Lobster restaurants up to when a change in the leadership of the company occurred can be attributed to sales promotions. It can be noted that, in 2004, Lopdrup took over as the president of the company. During this time, there was a lot of competition in the sea food sector with many competitive players like Olive Garden, Applebee’s and Chili’s emerging. The other restaurants had lower prices of their food as compared to Red Lobster as the company only served seafood which was still expensive then. The other restaurants served other proteins on top of the seafood. Therefore, the available option for the company was diversifying its menu. A consumer survey was commissioned by Lopdrup aimed at getting the real insights of consumers on the food offered by the restaurant. Also, there were changes according to the needs of customers. Therefore, the position needed to be changed so as to accommodate the changes suggested in the report . According to cus tomers, the seafood market had two categories of food one of them being top quality seafood which was fresh and which utilized culinary expertize in its preparation. On the other hand, there are the low end places which serve massive food, frozen and fried seafood made up the second category. Many customers put the company in the second category. Thus, Lopdrup developed its plan to be implemented in 3 episodes. The first phase focussed on the improvement of operations. Most of the repositioning activities lied in phase two of the plan. This phase was to run until the year 2009. It involved major changes in the menu that would take place gradually.Advertising We will write a custom report sample on Red Lobster company Case study specifically for you for only $16.05 $11/page Learn More The third phase involved the remodelling of the restaurants which was central in changing the perceptions that customers had about the restaurants (Lamb, Hair and McDaniel, 2012). The first phase was implemented using the simplified approach which Lopdrup referred to as â€Å"simple, great operating discipline†. It involved the simplification of operations to ensure that everything in the restaurants went on well. Under this approach, the costs are brought down while encouraging high quality for customers. The activities under these strategies include simplification of menus, recipes and promotions. Notably, there was the elimination of deep discounting (Fla, 2007). Under the reposition approach, the management hired Salli Setta a marketing specialist. A new culinary team was hired under Setta. The chefs are given parameters in the new product development system that was put up by Setta. The chefs work within certain parameters and are responsible for creativity within the parameters under which they work. The marketing team developed a new menu in the restaurants that emphasize freshness. Therefore, new changes were introduced into the operati ons of the restaurants that saw the developments of the new dishes. There was also the development of fresh fish menu, and it featured different types of fish entrees and which changes according to the fish catch each day. The fish menu was put on a separate menu card which was given to every customer who entered the restaurant. The menu was used as lead for servers – restaurant servers greet customers by describing the available fresh fish menu. Also, the name of the chef on duty featured on the menu. Upgrades were also made in the raw ingredients. Accompanying these activities were new television adverts that were developed to help in advertising the new menu. The advertisement covered the two menus – fresh fish menu and the wood fire grilling (Fla, 2007).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This can be termed as a comprehensive marketing strategy that aimed to attain a total change in the market positioning of the company. All aspects of change were featured in the set of marketing activities that were implemented under the supervision of Setta. This is part of the changes that had been introduced in the year 2004; however, seta made these plans more comprehensive building from the simple steps and capturing all aspects of customer attraction and marketing. The quality of the food was improved through comprehensive training of the chefs and the serving staff. The quality of service was also upgraded by including an advertisement aspect in the serving of the menus. The method of advertisement that was used as from 2008 borrowed from the â€Å"Ignite the Craving† advertisement campaign that was used from 2004 by Lopdrup. The campaign was very successful then. The same method is still being used; however, it focuses more on the new methods of grilling and on the ma jor positioning factor which is â€Å"freshness† (Pride and Ferrell, 2011). More diversity was employed in the position as focus on freshness alone would become boring to the customers. Promotional strategies were revitalised. The first promotional strategy is known as Lobsterfest. The other one is Endless Shrimp. They shifted the focus to choice and variety and not on what was available. This signified a growth in the number of customers that was achieved using the positioning strategies mentioned earlier. Remodelling followed the positioning exercise which had helped the restaurants to gain more customers and a positive perception. The remodelling exercise was preceded by a research which guided the running of the exercise (Pride and Ferrell, 2011). Focus on Experiential Making the experiential the target segment of the Red Lobster Restaurants is a good marketing step. In fact, this is one of the targets of the recent internet advertising campaign that the company is using. The campaign is a behavioural in nature. This campaign will be run by two companies. These companies include Revenue Science, which is a company that targets behaviour, and Internet Broadcasting, which is an online news source company. The restaurant will target its customer base which is inclusive of on-the-go customers as they leave work heading home by utilizing the traffic maps and other online tools (Pride and Ferrell, 2011). Real Branding will help Red Lobster to pinpoint and target the viewers who visit their site, and whose consumption behaviour matches the consumer profile of Red Lobster. However, this is only after having assessed the behaviour of the customers. This will be achieved by assessing the behaviour of the customers. This strategy will help the company to reach a considerable number of consumers at the local level. In this way, it is the best example of capturing consumers for the company by way of using consumer behaviour concept. There are many potential cust omers who transact their business online. Therefore, by engaging them online, the company will be able to know their tastes in consumption and try to align them with their menus. If they go together, customers will be invited to the restaurants. Research has shown that most people who transact online like exploring to meet the qualities of experiential customers. Most of the menus offered by Red Lobster restaurants fit the experiential consumers (Satz, 2005). Conclusion The Red lobster is among the Companies that have operated in the restaurant of the Unite States for a long time. The company has gone through a transformational process that has helped to improve what the restaurant offers in the market and raises the customer base. The plan that was devised by Lopdrup in 2004 has helped to position the company in the market. This has been through improvement of the quality of food and changing the perception of customers. The focus on the exponential consumers will be a positive mov e. However, other customers must continue to be given attention. Reference List Bell, DE and Riis, J 2010, Red Lobster. Harvard Business Review. Web. Fla, O 2007, Freshness Hallmarks the New Red Lobster. Web. Groucutt, J, Forsyth, P and Leadley, P 2004, Marketing: Essential principles, new realities, Kogan Page, London. Lamb, CW 2012, Marketing, Nelson Education, Toronto. Lamb, CW, Hair, JF and McDaniel, CD 2012, Essentials of marketing, South-Western Cengage Learning, Mason, Ohio. Pride, WM Ferrell, OC 2011, Marketing express, South-Western Cengage Learning, Mason, Ohio. Satz, S 2005, Red Lobster’s Behavioural Campaign. Web. This report on Red Lobster company Case study was written and submitted by user Moderate Pheasant to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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